Top 8 LinkedIn Analytics Tools Compared

Looking to improve your LinkedIn strategy? Analytics tools can help you track performance, analyze content, and optimize your presence. This guide compares 8 LinkedIn analytics tools, highlighting their features, pricing, and best use cases:

• Sprout Social: Advanced analytics and competitor tracking for $199/month. Best for large teams managing multiple platforms.
• Inlytics: LinkedIn-only tool for $12/month. Great for individuals focusing on profile growth.
• Taplio: Combines analytics with content scheduling for $39/month. Ideal for creators and social media managers.
• SocialInsider: Detailed competitor analysis for $82/month. Fits marketing teams needing custom reports.
• Shield: LinkedIn-focused with ROI tracking for $25/month. Perfect for consultants and professionals.
• Vaizle: Free basic analytics with paid plans starting at $49/month. Best for small businesses exploring LinkedIn insights.
• Iconosquare: Audience insights and multi-platform support for $49/month. Great for marketers managing multiple accounts.
• Brand24: Sentiment analysis and brand monitoring for $99/month. Ideal for businesses prioritizing reputation management.

Quick Comparison Table

Choose based on your budget, team size, and whether you need LinkedIn-specific or multi-platform analytics. Read on for detailed reviews of each tool.

1. Sprout Social Overview

Key Features

Sprout Social is a LinkedIn analytics platform packed with tools for tracking performance and improving strategies. It offers detailed post-level analytics, showing trends in impressions, engagements, and link clicks over time. You can also use its audience growth chart to see follower increases and decreases at a glance ^[3].

One standout feature is its competitor analysis, which lets you compare your performance with industry peers. This includes tracking competitor follower growth and engagement rates - helping you fine-tune your content strategy for LinkedIn. These insights can guide adjustments to post timing and content to boost engagement ^[3].

Pricing

Sprout Social plans begin at $199 per month. While the price reflects its extensive capabilities, the platform is designed for more than just LinkedIn - it supports broader social media management ^[3].

Usability

The platform’s user-friendly interface makes analyzing complex data straightforward. Its dashboard displays key metrics with clear visuals, making it easy to evaluate performance. It even provides actionable tips for improving content, including suggestions for formats, captions, and hashtags ^[3].

Best Use Case

Sprout Social is best suited for medium to large businesses managing multiple social platforms. It’s especially useful for teams that need competitor analysis and advanced reporting tools. Its wide range of features makes it a go-to option for businesses looking to optimize their overall social media strategy ^[3].

That said, if your focus is solely on LinkedIn analytics, tools like Inlytics might be a better fit.

2. Inlytics Overview

Key Features

Inlytics is a LinkedIn-focused analytics tool designed to help users improve personal branding and content performance. It tracks key metrics like profile views, connection growth, and engagement rates, providing both real-time and historical data. The platform's dashboard makes it easy to spot trends in post impressions and reactions, helping users refine their LinkedIn strategies with data-driven decisions ^{[1] [4]}.

Pricing

Inlytics keeps its pricing straightforward and budget-friendly:

This makes it a great option for individuals and small businesses, especially when compared to larger, more general social media management tools ^{[1] [3]}.

Usability

Inlytics stands out by focusing solely on LinkedIn, unlike tools like Sprout Social, which cover multiple platforms. This single-platform approach makes it simple and easy to use, offering clear metrics and actionable insights tailored to LinkedIn users ^{[1] [4]}.

Best Use Case

Inlytics is perfect for individuals and small businesses aiming to enhance their LinkedIn presence. It’s particularly useful for tracking profile views and connection growth. While it doesn’t offer advanced features like competitor analysis, its specialized focus on LinkedIn analytics makes it a strong choice for users concentrating on this platform ^{[1] [4]}.

For those needing a mix of content creation tools and analytics, Taplio might be worth checking out.

3. Taplio Overview

Key Features

Taplio brings together LinkedIn analytics and content management into one platform. It offers tools like automated scheduling and performance tracking, making it a comprehensive option for optimizing LinkedIn activity. With competitor analysis and integrations such as lemlist and Zapier, it also supports broader marketing needs ^{[1] [4]}.

Pricing

Taplio is priced at $39/month, providing a mix of analytics and content management tools at a budget-friendly rate ^[1].

Usability

The desktop interface is straightforward and easy to use, though the absence of a mobile app may be a drawback for some ^[1]. By combining analytics with features like automated posting, Taplio allows users to apply data-driven strategies with ease.

Best Use Case

Taplio works best for teams or individuals managing multiple LinkedIn accounts. Its combination of analytics and content management tools makes it a strong option for:

The platform's ability to integrate with tools like lemlist and Zapier boosts its functionality ^[4]. For professionals focused on generating leads, Taplio helps turn LinkedIn activity into business opportunities ^[4].

Next, we’ll dive into SocialInsider, another tool designed for LinkedIn analytics.

4. SocialInsider Overview

Key Features

SocialInsider provides a centralized dashboard for LinkedIn analytics, offering tools to track metrics like reach, impressions, and engagement. While it supports multiple platforms, its LinkedIn analytics are particularly tailored for professional growth. The standout feature? Its competitor analysis tool, which allows users to benchmark performance and compare audience engagement in detail ^{[3] [6]}.

Pricing

The platform starts at $82 per month and includes a 14-day free trial ^[1]. This pricing makes it a solid option for businesses looking for advanced analytics without breaking the bank.

Usability

SocialInsider is known for its user-friendly interface and customizable reporting options. Users can generate reports focused on specific KPIs, making it easier to track what's important ^[3]. It also enables seamless comparisons between LinkedIn and other platforms, helping users align their strategies across channels ^[6].

Best Use Case

SocialInsider is a great fit for marketing teams and businesses that rely on in-depth social media data. Here's how different types of users can benefit:

For those who need a more LinkedIn-specific tool, Shield might be a better fit.

5. Shield Overview

Key Features

Shield is tailored specifically for LinkedIn analytics, providing tools designed to analyze performance in detail. Some of its standout features include detailed post-performance breakdowns and an Earned Media Value (EMV) calculator. The EMV feature helps estimate the monetary worth of organic content by comparing it to the cost of paid ads ^[5]. Additionally, its historical data tracking allows users to identify trends and make informed decisions to refine their LinkedIn strategies.

Pricing

Shield provides a 14-day free trial, with paid plans starting at $25 per month. This pricing reflects its focus on LinkedIn-specific analytics and the depth of insights it offers ^[5].

Usability

Shield’s dashboard is user-friendly and automates tasks like data collection and reporting. It includes features such as custom filters and word cloud visualizations to help refine strategies and spot trends. While the platform is straightforward, new users might need a short learning period to fully grasp its analytics tools ^[5].

Best Use Case

Shield works best for those focusing solely on LinkedIn. It excels at offering detailed insights into post performance, ROI tracking, and long-term performance trends. The EMV calculator is especially helpful for comparing the ROI of organic content against paid ads ^[5].

If you're looking for a more affordable tool with multi-platform capabilities, Vaizle might be worth considering.

6. Vaizle Overview

Key Features

Vaizle is a straightforward platform designed for tracking LinkedIn performance. Unlike many tools in this space, it offers basic analytics completely free, making it an accessible choice for those with tight budgets. The platform monitors visitor activity, identifies top-performing posts, and displays real-time metrics through an easy-to-navigate dashboard ^[1][6].

While it doesn’t have the customization options or multi-platform functionality of tools like Sprout Social, Vaizle’s simplicity makes it a practical option for users focused exclusively on LinkedIn analytics ^[1].

Pricing

Vaizle’s standout feature is its free-to-use model, which provides essential LinkedIn analytics without any cost ^[1][6]. This makes it particularly appealing for professionals or small businesses exploring analytics for the first time.

Usability

The platform’s interface is beginner-friendly, making it easy to interpret data without feeling overwhelmed. Its dashboard delivers key metrics in a clear and accessible way, perfect for users who are new to analytics ^[1][6].

Best Use Case

Vaizle works best for individuals or small businesses looking for basic LinkedIn analytics without the need for advanced tools. It provides essential insights like impressions, clicks, and shares, helping users optimize their content ^[1][6]. However, it may not meet the needs of those requiring competitor analysis or integration with broader marketing tools.

For more advanced features or support across multiple platforms, tools like Iconosquare might be a better fit.

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7. Iconosquare Overview

Key Features

Iconosquare provides LinkedIn analytics with a strong emphasis on understanding audience behavior and tracking engagement. Its real-time dashboard highlights key metrics like community growth, audience demographics, and content performance. These insights can help users fine-tune their LinkedIn strategies effectively ^[3].

Some of its standout features include:

• Insights into audience demographics, location, and language preferences
• Performance analytics for LinkedIn content
• Tools to track engagement metrics
• Cross-platform management for multiple social media accounts

Pricing

Iconosquare plans start at $49/month and include a 14-day free trial. This pricing positions it as a mid-range option compared to competitors like SocialInsider, which charges $149/month ^[2][3].

Usability

The platform is designed with user-friendly dashboards and customizable reports, making it suitable for users of varying expertise levels ^[3]. It combines ease of use with detailed analytics to deliver a practical experience.

Best Use Case

Iconosquare is a great fit for marketing teams managing several social media platforms. It’s particularly useful for those who require detailed LinkedIn audience insights and engagement metrics. Its ability to handle multiple platforms makes it a smart choice for businesses juggling LinkedIn alongside other social media strategies ^[3].

Initially built for Instagram analytics, Iconosquare has expanded to cater to LinkedIn professionals. It’s especially helpful for those seeking:

• Detailed audience data
• Multi-platform management tools
• Performance tracking across various channels

For users who also want to monitor online conversations and engagement, Brand24 offers a different angle with its focus on social listening.

Taplio Review: Best LinkedIn Tool For Growing Your Business?

8. Brand24 Overview

Brand24 offers a wide range of tools, focusing on real-time monitoring and sentiment analysis. While Iconosquare emphasizes audience insights and multi-platform management, Brand24 provides a broader perspective by diving deep into brand perception and engagement metrics.

Key Features

Brand24 merges LinkedIn analytics with robust social monitoring tools. Its AI-driven sentiment analysis categorizes interactions as positive, negative, or neutral, helping users refine their LinkedIn strategies and maintain a positive brand image.

Highlights include:

• Advanced social listening tailored for LinkedIn
• Customizable dashboards for tracking engagement
• Competitor analysis with a focus on sentiment trends
• Detailed hashtag tracking
• Monitoring of brand mentions across multiple platforms

Pricing

All plans come with a 14-day free trial.

Usability

Brand24’s user-friendly dashboard makes navigating its features straightforward. With a 4.5-star rating on Capterra based on 245 reviews, users benefit from:

• Real-time data visualization
• Customizable reports
• A detailed knowledge base
• Live chat and email support

Best Use Case

Brand24 is ideal for businesses that need to stay on top of LinkedIn reputation management and competitive insights. Its social listening tools are particularly helpful for:

• Marketing teams monitoring brand perception
• Companies analyzing competitors in detail
• Businesses evaluating PR campaign outcomes
• Organizations requiring in-depth social media tracking

By combining hashtag monitoring, sentiment analysis, and cross-platform engagement tracking, Brand24 delivers a complete picture of a brand's LinkedIn performance.

Its focus on real-time insights and sentiment trends makes it a standout choice, but how does it stack up against other tools?

Strengths and Weaknesses of Each Tool

Here's a comparison of LinkedIn analytics tools to help you decide which one fits your needs.

Tool Selection Guide

Enterprise vs. Individual Needs
If you're managing a large team or need advanced analytics, Sprout Social and Brand24 are solid options. Sprout offers cross-platform metrics, while Brand24 focuses on sentiment analysis ^[3]. For solo professionals, Inlytics and Shield are budget-friendly tools with LinkedIn-specific insights ^[4].

Balancing Cost and Features
Enterprise tools come with robust analytics but can be expensive and complex. For consultants, Shield stands out with its ability to measure ROI on organic content. If you're just starting, Vaizle offers a free plan that works well for small businesses ^[5].

Platform Focus
For LinkedIn-only analytics, Shield and Inlytics are top choices ^[4]. If you need tools that work across multiple platforms, consider the higher-priced options like Sprout Social or Brand24 ^[2].

Choosing the Right Tool

When selecting a tool, consider these factors:

• Budget: How much are you willing to spend?
• Analytics Needs: Do you need basic insights or advanced metrics?
• Platform Scope: Are you focused solely on LinkedIn or managing multiple platforms?
• Team Size: Will the tool be used by individuals or a larger team?

For LinkedIn-specific needs, start with a tool like Inlytics. If you require broader social media management, explore comprehensive options like Sprout Social. Matching the tool to your goals ensures you get the most value for your investment.

Final Thoughts

In 2024, LinkedIn analytics tools have taken a major leap forward, with AI-driven features reshaping how professionals manage and improve their presence on the platform. This shift influences how organizations choose and use these tools to meet specific goals.

The market is divided into clear categories based on user needs:

Enterprise Solutions
Platforms like Sprout Social and Brand24 offer advanced analytics but require larger budgets and training. These tools are ideal for organizations managing multiple platforms and needing detailed reporting.

Mid-Market Options
Tools such as Vaizle and Shield strike a balance between affordability and LinkedIn-focused analytics. They work well for small businesses and solo professionals, offering essential insights without unnecessary complications.

Individual Solutions
Specialized tools like Inlytics and Taplio focus on improving engagement and are easy to use for individual users. They help professionals fine-tune content and monitor performance effectively.

Key trends shaping LinkedIn analytics in 2024 include:

• AI-powered tools for content optimization and performance tracking
• A shift from raw data to actionable insights
• Enhanced cross-platform features for enterprise users
• Tiered pricing models improving accessibility

When choosing a LinkedIn analytics tool, keep these factors in mind:

• Ensure the tool fits your organization’s size and goals
• Balance features with your budget
• Decide between LinkedIn-specific or cross-platform analytics
• Consider how easily your team can adopt and use the tool

AI-driven content suggestions are becoming more integrated with analytics, signaling a move beyond basic tracking to tools that actively improve strategies. This evolution highlights the importance of selecting tools that not only measure performance but also help refine and optimize your approach.

The right tool can turn LinkedIn data into actionable strategies that drive growth and engagement. The best choice is one that aligns with your objectives and provides a clear path to applying insights effectively.

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FAQs

Is there a LinkedIn analytics tool?

Yes, LinkedIn provides a built-in analytics tool that tracks basic metrics like profile views, content reach, and engagement. While this is helpful for simple insights, it doesn't offer features like competitor analysis or detailed reporting.

If you're looking for more advanced options, third-party tools such as Inlytics and Sprout Social can fill the gap. These tools provide features like:

• Competitor analysis
• Customizable reports
• Cross-platform data integration
• Data export options
• Sentiment analysis
• Historical data tracking

Which tool you choose depends on your goals:

• Small Business Users: Native analytics might be enough initially, but tools like Vaizle can offer more as your needs grow ^[1].
• Enterprise Users: Larger companies often need advanced platforms like Brand24 or Sprout Social for in-depth analysis ^[3].
• Individual Professionals: Tools like Shield or Taplio are tailored for personal branding and professional growth ^[4].

For basic tracking, LinkedIn's native analytics works well. But if you're aiming for deeper insights or broader strategies, third-party tools are better suited to help you achieve your goals ^[2][3].

Related posts

• How to Measure LinkedIn Engagement: A Beginner's Guide